Who Would Have Guessed? Blackberry Users Love MySpace

When I think of Blackberry users, I think of accountants, lawyers and anyone else who wears a tie and carries a briefcase. You know, really boring people. MySpace users, sorta the opposite.

But there must be some significant overlap, because 400,000 people downloaded the MySpace Blackberry application in the last week, says MySpace - it was launched on November 12.

Both RIM and MySpace say this is a record - no other application has been downloaded so quickly onto Blackberry devices, and MySpace has never had an application on any platform be downloaded as often.

MySpace also says that 15 million messages have been sent and received via the mobile app, and users have updated their mood and status more than 2 million times.

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YieldBuild Launches Self-Serve Ad Optimization In Public Beta

YieldBuild, an ad optimization platform that helps users manage multiple ad networks and position advertisements on their webpages, has launched its self-service program to the public. When we last covered the company, YieldBuild was still in private beta and only sites with more than 500,000 monthly visitors were eligible to participate. Now, web publishers of any size are welcome to join, and the installation process has been streamlined to require only a few snippets of JavaScript.

YieldBuild helps publishers maximize their ad revenues in a number of ways. To begin, the publisher ties their accounts from Google AdSense and similar services to their YieldBuild account. Next, they designate a number of hotspots on their page where ads can appear, but don’t necessarily have to (for example, I could tag five possible ad spots on a page and let YieldBuild figure out the ideal configuration). YieldBuild will automatically display different configurations to different visitors until it figures out where each ad should be placed for optimal results. The service also takes into account ad appearance, adjusting font size and color as needed. In the past the system would take around 100,000 visitors until it had ‘learned’ the ideal settings, but the new algorithm needs only a fraction of that traffic.

YieldBuild has also recently introduced support for CPM ad networks, and allows users to not only perfect the placement of their ads, but also which ad networks should be used at a given time to maximize revenues. Other players in this space include Pubmatic and Rubicon Project which also offer management for multiple ad networks, but focus less on the actual placement and formatting of the ads.

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Google Makes Major Interface Change To Search: SearchWiki

We’d noticed an increasing number of people emailing on a large-scale bucket test (a product change tested on just a percentage of total users) that Google has been conducting for months - adding a Digg-like voting feature to search results (which also changes the ranking) as well as user comments.

Tonight, Google apparently said “what the hell” and turned it on for everyone.

The changes are called SearchWiki, and are a dramatic departure from Google’s streamlined, algorithm-rules approach to search. It takes features from Digg to allow users to vote site results up or down, as well as features from Wikia Search to allow users to add comments, move search results, add search results, etc. The result are customized results that appear every time you do that search in the future (assuming you are logged in).

Here’s a demo video:

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BitGravity Testing New “Multiview” Product; This Is How I Want To Watch Sports

Content Delivery Network BitGravity is testing a new product they’re calling Multiview (at least internally) that delivers up to six different synchronized high definition video streams at once. The viewer sees the normal view but can click on any of the other views at any time, and audio is obviously synchronized. The result is this: the viewer is put in the producer’s chair, and can switch camera angles at any time.

Why would you want this? I’m speculating, but an obvious use is sporting events. Instead of watching whatever is on screen, viewers could watch particular players instead. And if a particularly interesting play happens, users can switch cameras to see it from different angles.

There are other obvious uses for this too. As usual, the pornography industry may be the first to try it out.

This is also a view into the future, where video breaks away from the bonds of broadcast television. The Internet is interactive - so let viewers interact.

To see a Multiview test, go here, which shows a driving trip from six different camera angles (it’s Google street view on steroids). Not sure if they’ll keep this live now that we’re pointing to it.

Note that the BitGravity guys are known for doing random stuff to show off their network. But from what we hear, Multiview is being productized.

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Genwi Further Blurs The Line Between A Feed Reader And A Friend Reader

When we first wrote about Genwi a year ago, it was a social feed reader with content feeds that could be organized by different categories (blogs, news, videos, music, podcasts) and shared with your friends. Today, it is relaunching with a completely new design that takes into account what your friends are doing across the Web as well.

You can think of Genwi as a combination of Google Reader and FriendFeed with sophisticated search, auto-categorization, and filtering features. As before, Genwi is a super RSS feed reader. It suggests feeds by category, or you can add your own (via search or by importing an OPML file from another reader). You can also invite your friends by giving Genwi permission to match its members to your contacts in Gmail, Yahoo Mail, LinkedIn, AOL, Outlook and elsewhere (although it does not have Facebook integration yet).

Once you do that, you can track your the social activity of your friends across the Web, just like on FriendFeed. Anytime a contact does something on Twitter, Digg, Flickr, YouTube, or other social media sites, it appears on Genwi. (The other supported services are Vimeo, Blogger, Wordpress, Tumblr, Pownce, Yelp, Upcoming, Last.fm, iLike, del.icio.us, ma.gnolia, Jaiku,Webshots, Picasa, Smugmug, Zoomr, Furl, Reddit, Mixx, and Diigo).

So far, so what. But Genwi has some interesting features that could push the ball forward in the Web filtering/lifestreaming game. Genwi treats the Web as a collection of information objects. An object can be a blog post, a video, a streaming song, a photo, a Tweet, a Digg. Genwi lets you grab the objects you care about either directly through RSS feeds or indirectly by paying attention to what your friends do and presents them all in a manageable, personalized, searchable feed. Explains Genwi co-founder Killian P. McKiernan:

At first a web page was a published document. It has evolved to a collection of objects—wading through all of these objects by searching and loading pages may not be the most efficient way to consume them. It might be better to bring in all the objects that matter to you and create a context enabling you to filter and directly consume what is most interesting.

Once all the objects are ingested into Genwi, it starts to do some interesting things with them. Each post/video/song/object can be filtered by type and category, as well as by most popular, highest rated, and most recent. They can be rated, shared, or added as a favorite. All of your friends favorites show up in your wire (which is what Genwi calls your personal super feed). The most popular items are available in a public wire, which can also be sorted in various ways. When you search for things, favorite items across the network come up top, adding an element of social rank to the searches.

There are other features that noteworthy as well. You can follow other people’s wires without having to “friend” them. If you wan to send a “quick post” to all your friends, it will appear Twitter-like in all of their feeds (FriendFeed has something similar called “messages”). It handles all sorts of media quite adeptly. And it does a better job of showing what’s popular on the service in a very granular fashion.

On the downside, the site takes longer to load than FriendFeed and is not quite as responsive. But it has a few tricks worth checking out.

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Best Desktop Customization Tool? [Hive Five Call For Contenders]

Sure your computer's desktop may be functional out of the box, but some of us need to put the 'P' in PC before we really feel at home at a computer. We love looking at how our readers have customized their desktops, so for this week's Hive Five, we want you to share your favorite desktop customization applications. Keep reading for more details and to nominate your faves in the comments.

Hive Five nominations take place in the comments, where you post your favorite tool for the job. We get hundreds of comments, so to make your nomination clear, please include it at the top of your comment like so: VOTE: Desktop Customization Tool Goes Here. NEW RULE: Please don't include your vote in a reply to another commenter. Instead, make your vote and reply separate comments. If you don't follow this format, we may not count your vote. To prevent tampering with the results, votes from first-time commenters may not be counted. After you've made your nomination, let us know what makes it stand out from the competition.

About the Hive Five: The Hive Five feature series asks readers to answer the most frequently asked question we get—"Which tool is the best?" Once a week we'll put out a call for contenders looking for the best solution to a certain problem, then YOU tell us your favorite tools to get the job done. Every weekend, we'll report back with the top five recommendations and give you a chance to vote on which is best. For an example, check out last week's Hive Five Best Video Chat Applications.

Email Activity Random but Cyclical [In Brief]

Looking at aggregate data of 3,000 email accounts over a three month period, researchers at Northwestern University say that emails are responded to randomly, but the volume of sent mail follows predictable patterns. Namely, late at night on the weekends it's much less likely you'll receive any reply, for the obvious reasons — sleep and time off from work on weekends. The study suggests that the best time to contact someone when looking for a timely response, such as Monday morning, and can help network administrators plan for high-volume periods. Connectivity at home is better than it was when the data was recorded, but is it just me or do you actively avoid email outside of business hours as well?

Yahoo Continues To Embrace This Openness Thing. Ebay Widget On Yahoo Home Page

Yahoo appears to be quite serious about openness and promoting third party content and applications on their massively visited home page. Today they’re announcing the addition of an eBay widget to the new Yahoo home page, which is still being tested with just a subset of Yahoo users. The widget will be added to the My Applications dashboard area on the left.

eBay users can use the widget to monitor buys and sells, check recent bids and get reminders about auctions that are about to close. They can also search listings without leaving Yahoo.

Yahoo, like AOL, has made a subtle but important shift in their home page strategy. In the old days the home page linked out to other Yahoo pages, or advertisers. Now they’re willing to provide content that users want on the home page, no matter the source. The fact that users can access this eBay widget, presumably without eBay paying a sponsorship fee of any kind, shows Yahoo is willing to put users above revenue (in the hope that happy users will mean more revenue down the road).

By the way, Yahoo sure does love Southwest Airlines. Every screen grab they supply the press with has a big fat Southwest ad in it.

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Forkbombs and Other Things Not to Type in Terminals [Linux]

"Tell the noob to type rm -rf /," the troll types to his friend in IRC before you're a series of lulz after a friendly call for Linux tech support help turns into a formatted hard drive. If you don't know what a forkbomb is or what it looks like you might want to check this list of seven commands that could prove lethal if typed into a command line shell. If you're making the plunge into operating systems like Ubuntu but are worried about what not to do, check it out. Any horror stories you readers might want to pass along to save someone else a headache down the line? Photo by zakwitnij

Integrate YouSendIt with Microsoft Office [Microsoft Office]

Send that big PowerPoint presentation or Excel spreadsheet without clogging up your recipient's email inbox straight from Microsoft Office using previously mentioned file delivery service YouSendIt. Their new Office add-in puts YouSendIt into, appropriately, the Send to menu above the Email option. The YouSendIt Microsoft Office add-in is a free download. [via]